Client Charlie Reiter, 18, shows off launching ability in Tour debut

Client Charlie Reiter, 18, shows off launching ability in Tour debut

LA QUINTA, Calif. – On July 20, 1969, astronaut Neil Armstrong made one giant leap for mankind by taking the first steps on the moon. Thirty years later to the day, Charlie Reiter was born in Palm Desert, Calif.

Fitting, because Reiter, now 18, can launch a golf ball seemingly into orbit.

Reiter’s TrackMan numbers with the driver are out of this world for a teenager: A swing speed around.....

Read More

Howard interviewed for an article on the Falcon's psychological road back this season

Howard interviewed for an article on the Falcon's psychological road back this season

FLOWERY BRANCH

In the wake of the most historic collapse in Super Bowl history, the Falcons, individually and collectively, must take a long walk through a psychological valley.

Some have started and completed the trek. Others have put it off. Others will just try

Read More

New Interview about Howard's Work and What it Takes to Achieve Peak Performance

Powerful interview with Andrew Ferebee of the "KNOWLEDGE FOR MEN" Podcast about the nature of my work with individuals and college and professional athletes looking to achieve the highest mental state of performance and achieve breakthrough results.

Client Charlie Reiter Wins & Earns Invite to Play in 2017 Australian Open

Client Charlie Reiter Wins & Earns Invite to Play in 2017 Australian Open

Client Charlie Reiter, shot rounds of 66-67-68-71 for a -16 total and an 8 stroke victory last weekend in the Aaron Baddeley International Junior Championship in California. Charlie took the lead in the first round and never looked back. The win earned the 17 year old an invite to play in the 2017 Australian Open Golf Tournament.

Read More

Article About Howard's Work With the Ray's Evan Longoria

Article About Howard's Work With the Ray's Evan Longoria

Mental, physical changes helping Rays' Longoria rebound

Marc Topkin, Tampa BayTimes Staff Writer

Saturday, September 3, 2016 9:36pm

ST. PETERSBURG — Evan Longoria has had the journal in his locker for years, using it for typically no more than scribbling fantasy football tips.

But this spring, at the instruction of Howard Falco, the "peak performance coach" the Rays brought into camp, Longoria grabbed a pen and got busy...

Read More

The Power of Present Mind in Sports and Life

The Power of Present Mind in Sports and Life

Golfer Rory McIlroy explained it clearly when asked what his key thoughts were on his way to winning the British Open and the third major championship of his career. "I wasn't thinking about the end result. I worked on staying in the process on every shot," is what McIlroy said. "I wasn't thinking about what it would mean or how many further clear it would get me," he continued. That simple ability to stay in the moment is one of the key factors that allowed him to play his final round in a state of the greatest peace and control, and hence allow his deepest talent and desires to be realized.

A present state of mind is incredibly valuable to an athlete or to anyone who is trying to bring forth his or her best when it matters most. The reasons are profound. Presence of mind produces 

Read More

Spirituality In The Fast Lane

Spirituality In The Fast Lane

The last thing I imagined myself doing this summer was racing Porsches in Alabama. It just goes to show you how life's curveballs can come at any moment. An invitation from a friend turned into a life-changing experience. I discovered a sense of oneness in the last place I expected; behind the wheel of a 911 Carrera S at over 100 miles per hour on a real racetrack.

The Porsche Sport Driving School is at the beautiful Barber Motorsports Parkway about 30 minutes outside Birmingham, Alabama. World class instructors, incredible cars and two intense days learning about everything from braking and turning to shifting and sliding in the rain, put me in a mode where I was ready to test the limits of my faith in a high performance automobile.

One of the most profound things I realized in that incredible two days is how powerful an analogy high performance racecar driving is to life. The experience of driving simply compresses it into the hyper fast version of it. 

The most important thing a racecar driver must know is exactly where they are headed. That's why each lap on the track naturally gets faster as the driver gets more confident with where they are going at each blind turn. One of the most critical things they teach you about driving at high speeds

Read More

The New Edge in Sports Performance and Results

The New Edge in Sports Performance and Results

The year was 1976 and the film Rocky made its debut on cinema screens all over America. The movie quickly became a cultural phenomenon. Thousands of kids and young adults were instantly inspired to try drinking a few raw eggs and getting up before dawn to run to get in shape like the great Rocky Balboa. Little did we know it at the time but the fitness and workout craze in America was being born, and by 1981 a cover of TIME magazine was devoted to this movement. In a few short years the fitness industry had become a multibillion-dollar industry with no signs of slowing down.

Improved muscle mass, leaner bodies and intense physical conditioning was the first big movement in the evolution of the modern day athlete. Thus began a trend in sports to find new ways to stay ahead of the curve and gain a competitive edge.

Read More

Grit, Grind & Mind: The Path of a Champion

Grit, Grind & Mind: The Path of a Champion

What makes a champion? Is it heart, talent, preparation or a combination of all of these? Why do some break through to astonishing levels of athletic success and performance while others seem to have to fight to just get a glimpse of it?

Dustin Johnson's heartbreaking three-putt on the final hole of the U.S. Open to lose the championship to Jordan Spieth and finish second illustrates this exact point. He was over 96 percent successful in making putts inside of five feet before that fatal moment. Clearly him missing his four-footer for birdie and a tie had nothing to with physical ability or talent. He's made hundreds of these. What this grand moment really revealed was a deeper issue or limit coming to the surface. Hopefully for him a great learning experience for success yet to come. On the other hand, Jordan Spieth finished with a needed birdie that gave him a one-shot lead. There are simply some athletes or teams who rise to the moment and embrace it, and some, no matter how bad they want it, who simply aren't ready yet for a certain level of success.

The search for a formula to consistent winning has been a quest for many athletes and teams around the globe for years. What is the magic to putting it all together?

Read More