Client Charlie Reiter sets a PGA Tour record

Client Charlie Reiter sets a PGA Tour record

Nineteen year old college freshman at USC, Charlie Reiter set a new PGA Tour scoring record by shooting a stunning 9 under 63 on the very difficult PGA West Stadium Golf Course. This has never been done before let alone by a nineteen year old amateur!

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Howard interviewed for an article on the Falcon's psychological road back this season

Howard interviewed for an article on the Falcon's psychological road back this season

FLOWERY BRANCH

In the wake of the most historic collapse in Super Bowl history, the Falcons, individually and collectively, must take a long walk through a psychological valley.

Some have started and completed the trek. Others have put it off. Others will just try

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New Interview about Howard's Work and What it Takes to Achieve Peak Performance

Powerful interview with Andrew Ferebee of the "KNOWLEDGE FOR MEN" Podcast about the nature of my work with individuals and college and professional athletes looking to achieve the highest mental state of performance and achieve breakthrough results.

Client Charlie Reiter Wins & Earns Invite to Play in 2017 Australian Open

Client Charlie Reiter Wins & Earns Invite to Play in 2017 Australian Open

Client Charlie Reiter, shot rounds of 66-67-68-71 for a -16 total and an 8 stroke victory last weekend in the Aaron Baddeley International Junior Championship in California. Charlie took the lead in the first round and never looked back. The win earned the 17 year old an invite to play in the 2017 Australian Open Golf Tournament.

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Article About Howard's Work With the Ray's Evan Longoria

Article About Howard's Work With the Ray's Evan Longoria

Mental, physical changes helping Rays' Longoria rebound

Marc Topkin, Tampa BayTimes Staff Writer

Saturday, September 3, 2016 9:36pm

ST. PETERSBURG — Evan Longoria has had the journal in his locker for years, using it for typically no more than scribbling fantasy football tips.

But this spring, at the instruction of Howard Falco, the "peak performance coach" the Rays brought into camp, Longoria grabbed a pen and got busy...

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The Power of Present Mind in Sports and Life

The Power of Present Mind in Sports and Life

Golfer Rory McIlroy explained it clearly when asked what his key thoughts were on his way to winning the British Open and the third major championship of his career. "I wasn't thinking about the end result. I worked on staying in the process on every shot," is what McIlroy said. "I wasn't thinking about what it would mean or how many further clear it would get me," he continued. That simple ability to stay in the moment is one of the key factors that allowed him to play his final round in a state of the greatest peace and control, and hence allow his deepest talent and desires to be realized.

A present state of mind is incredibly valuable to an athlete or to anyone who is trying to bring forth his or her best when it matters most. The reasons are profound. Presence of mind produces 

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Grit, Grind & Mind: The Path of a Champion

Grit, Grind & Mind: The Path of a Champion

What makes a champion? Is it heart, talent, preparation or a combination of all of these? Why do some break through to astonishing levels of athletic success and performance while others seem to have to fight to just get a glimpse of it?

Dustin Johnson's heartbreaking three-putt on the final hole of the U.S. Open to lose the championship to Jordan Spieth and finish second illustrates this exact point. He was over 96 percent successful in making putts inside of five feet before that fatal moment. Clearly him missing his four-footer for birdie and a tie had nothing to with physical ability or talent. He's made hundreds of these. What this grand moment really revealed was a deeper issue or limit coming to the surface. Hopefully for him a great learning experience for success yet to come. On the other hand, Jordan Spieth finished with a needed birdie that gave him a one-shot lead. There are simply some athletes or teams who rise to the moment and embrace it, and some, no matter how bad they want it, who simply aren't ready yet for a certain level of success.

The search for a formula to consistent winning has been a quest for many athletes and teams around the globe for years. What is the magic to putting it all together?

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