Howard interviewed for an article on the Falcon's psychological road back this season

Howard interviewed for an article on the Falcon's psychological road back this season

FLOWERY BRANCH

In the wake of the most historic collapse in Super Bowl history, the Falcons, individually and collectively, must take a long walk through a psychological valley.

Some have started and completed the trek. Others have put it off. Others will just try

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Article About Howard's Work With the Ray's Evan Longoria

Article About Howard's Work With the Ray's Evan Longoria

Mental, physical changes helping Rays' Longoria rebound

Marc Topkin, Tampa BayTimes Staff Writer

Saturday, September 3, 2016 9:36pm

ST. PETERSBURG — Evan Longoria has had the journal in his locker for years, using it for typically no more than scribbling fantasy football tips.

But this spring, at the instruction of Howard Falco, the "peak performance coach" the Rays brought into camp, Longoria grabbed a pen and got busy...

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The New Edge in Sports Performance and Results

The New Edge in Sports Performance and Results

The year was 1976 and the film Rocky made its debut on cinema screens all over America. The movie quickly became a cultural phenomenon. Thousands of kids and young adults were instantly inspired to try drinking a few raw eggs and getting up before dawn to run to get in shape like the great Rocky Balboa. Little did we know it at the time but the fitness and workout craze in America was being born, and by 1981 a cover of TIME magazine was devoted to this movement. In a few short years the fitness industry had become a multibillion-dollar industry with no signs of slowing down.

Improved muscle mass, leaner bodies and intense physical conditioning was the first big movement in the evolution of the modern day athlete. Thus began a trend in sports to find new ways to stay ahead of the curve and gain a competitive edge.

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Grit, Grind & Mind: The Path of a Champion

Grit, Grind & Mind: The Path of a Champion

What makes a champion? Is it heart, talent, preparation or a combination of all of these? Why do some break through to astonishing levels of athletic success and performance while others seem to have to fight to just get a glimpse of it?

Dustin Johnson's heartbreaking three-putt on the final hole of the U.S. Open to lose the championship to Jordan Spieth and finish second illustrates this exact point. He was over 96 percent successful in making putts inside of five feet before that fatal moment. Clearly him missing his four-footer for birdie and a tie had nothing to with physical ability or talent. He's made hundreds of these. What this grand moment really revealed was a deeper issue or limit coming to the surface. Hopefully for him a great learning experience for success yet to come. On the other hand, Jordan Spieth finished with a needed birdie that gave him a one-shot lead. There are simply some athletes or teams who rise to the moment and embrace it, and some, no matter how bad they want it, who simply aren't ready yet for a certain level of success.

The search for a formula to consistent winning has been a quest for many athletes and teams around the globe for years. What is the magic to putting it all together?

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