LPGA Pro Mel Reid and Her Path to Self-Belief

LPGA Pro Mel Reid and Her Path to Self-Belief

One week before she left for Royal Troon in August, Reid spoke with sports psychologist Howard Falco for the first time. She immediately felt comfortable with Falco, and opened up deep-rooted wounds she’d been reluctant to address.

Understanding her self-worth was at the heart of it.

“I think that has been a big issue for me,” she said, “whether I deserve stuff.”

So many events that have built up over time, Reid says, come pouring out now with Falco. They talk before and after every round. She needs someone to push her like that. Those who are close can already tell a difference in her mannerisms and state of mind.



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Mel Reid Discusses her Victory and Our Work on Mental Strength

Mel Reid Discusses her Victory and Our Work on Mental Strength

Reid credits the turnaround in fortunes to Howard Falco, her mental strength coach. Shortly before the AIG Women’s Open at Royal Troon in August she asked her agent if there were any psychologists with whom she could work, as she was “sick and tired of playing shit”.

A shortlist of names was returned and Reid was drawn to Falco, a self-empowerment expert from Chicago. They speak on the phone on Wednesdays — the day before a tournament — and then after each round. When they spoke on Sunday, Reid thanked Falco for changing her life. “He’s on to me, which I need because I get very complacent,” Reid says. “He doesn’t let me take anything [for granted].”


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Carl Yuan finishes T17 in the HSBC World Golf Championship in Shanghai, China

Carl Yuan finishes T17 in the HSBC World Golf Championship in Shanghai, China

Twenty-Two year old client Carl Yuan finished as the top Chinese player in the 2019 HSBC World Golf Championship November 3rd in Shanghai, China. Yuan’s final score gave him a tie for 17th, where he finished ahead of many world class, marquee players such as Justin Rose, Haotong Li, Phil Mickelson, Bubba Watson, and Sergio Garcia.

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Gavin Aurilia wins Division 2 State Championship by 4 shots

Gavin Aurilia wins Division 2 State Championship by 4 shots

Sixteen Year old Junior Gavin Aurilia Shot rounds of 69 - 71 to win the Division II State championship by 4 shots. The tournament was held in Tucson at the Omni Tucson National’s Catalina course. Gavin is verbally committed to play golf at USC after he graduates in 2021.

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