July 02, 2022

Charlie Reiter Wins California Amateur Championship

July 02, 2022/ Howard Falco

It's been some kind of 30 days for Charlie Reiter of Palm Desert, California.

On June 6, he nearly medaled at the U.S. Open Final Qualifying event at The Olympic Club. The University of San Diego golfer, who went down in the finals of the California Amateur in 2020, avenged that loss with a 5-and-4 victory over Kevin Huff (El Dorado Hills, Calif.) at Big Canyon Country Club. Two years after losing to Joey Vrzich at Torrey Pines, he is the California Amateur Champion.

"Finishing second, that wasn't going to happen again," Reiter said when asked about the 2020 outcome. "We got off to a quick start and I kept it going. It was awesome."

October 06, 2020

Mel Reid Discusses her Victory and Our Work on Mental Strength

October 06, 2020/ Howard Falco

Reid credits the turnaround in fortunes to Howard Falco, her mental strength coach. Shortly before the AIG Women’s Open at Royal Troon in August she asked her agent if there were any psychologists with whom she could work, as she was “sick and tired of playing shit”.

A shortlist of names was returned and Reid was drawn to Falco, a self-empowerment expert from Chicago. They speak on the phone on Wednesdays — the day before a tournament — and then after each round. When they spoke on Sunday, Reid thanked Falco for changing her life. “He’s on to me, which I need because I get very complacent,” Reid says. “He doesn’t let me take anything [for granted].”

November 11, 2019

Joey Yellen plays in first collegiate game and almost pulls off ASU miracle win

November 11, 2019/ Howard Falco

Arizona State offensive coordinator Rob Likens believes in miracles and that freshman quarterback Joey Yellen almost pulled one off Saturday.

“Playing in his first college game, other than one penalty-ended snap two weeks ago, Yellen nearly brought ASU back from a 28-7 deficit at Sun Devil Stadium. Even though he hurt his shoulder taking a sack on ASU's third offensive play and "couldn't hardly throw the football," Likens said. "He just toughed it out the rest of the game.

"It was an unbelievable performance. I can't say enough about it."

More here - https://www.azcentral.com/story/sports/college/asu/2019/11/09/joey-yellen-suffers-early-injury-but-almost-pulls-off-asu-miracle-win/2550494001/

November 04, 2019

Megan Henry makes her first World Cup team for USA Skeleton→

November 04, 2019/ Howard Falco

Andrew Blaser and Megan Henry are headed to USA Skeleton's World Cup roster for the first time, after both put together winning performances in the national team-trials series that ended Sunday.

Blaser swept the four-race men's series, and Henry went 2 for 2 this weekend to earn her spot on the roster. Alex Ivanov got the other men's berth, and Savannah Graybill took the remaining women's at-large spot.

Henry needed a pair of wins in the final races this weekend to get onto the squad.

November 03, 2019

Carl Yuan finishes T17 in the HSBC World Golf Championship in Shanghai, China

November 03, 2019/ Howard Falco

Twenty-Two year old client Carl Yuan finished as the top Chinese player in the 2019 HSBC World Golf Championship November 3rd in Shanghai, China. Yuan’s final score gave him a tie for 17th, where he finished ahead of many world class, marquee players such as Justin Rose, Haotong Li, Phil Mickelson, Bubba Watson, and Sergio Garcia.

January 24, 2019

Client Charlie Reiter sets a PGA Tour record

January 24, 2019/ Howard Falco

Nineteen year old college freshman at USC, Charlie Reiter set a new PGA Tour scoring record by shooting a stunning 9 under 63 on the very difficult PGA West Stadium Golf Course. This has never been done before let alone by a nineteen year old amateur!

January 03, 2019

Mental Coaching and Its Increasing Relevance in Sports - Washington Post →

January 03, 2019/ Howard Falco

Time to go get right,” he would say, and the big, burly, tattooed man would lumber out of the room and into the dugout, where Mark Campbell, the team’s director of mental conditioning, awaited him. Then came a chat on the top of the bench, or a slow walk around the warning track, a private conversation as important…

September 06, 2018

Jameson Vest Named to Lou Groza Award Watch List→

September 06, 2018/ Howard Falco

Toledo, Ohio— University of Toledo placekicker Jameson Vest (Peachtree City, Ga.) was named to the official watch list for the 2018 Lou Groza Award on Wednesday, as announced by the Palm Beach County Sports Commission.

Since 1992, the Lou Groza Award has been annually given to the nation's top collegiate place-kicker as determined by a voting panel of Division I head coaches, sports writers and sportscasters from across the county, conference representatives, professional kickers and previous winners.

September 06, 2018

Cincinnati Reds: Curt Casali is one of the best additions to this year’s team→

September 06, 2018/ Howard Falco

When the Reds traded for Curt Casali on May 31, the reaction in a lot of circles was the same: Why?

Tony Cruz was backing up Tucker Barnhart after the trade of Devin Mesoraco.

"I didn't know anything about Casali," Reds manager Jim Riggleman said. "I had seen the name through the years. To be honest, Tony Cruz was doing a good job. The front office had an eye on Casali for a while if there was a waiver situation or whatever. He was a guy they had been targeting for a while, so when became available they got him."

The Reds got Casali from Tampa Bay for cash considerations.

No one is questioning the move at this point. Casali went into Saturday's game hitting .311/.407/.500 in with three home runs and nine RBI in 74 at-bats. The Reds are 12-6 in the games he starts…. Read more-

January 29, 2018

Client Charlie Reiter, 18, shows off launching ability in Tour debut→

January 29, 2018/ Howard Falco

LA QUINTA, Calif. – On July 20, 1969, astronaut Neil Armstrong made one giant leap for mankind by taking the first steps on the moon. Thirty years later to the day, Charlie Reiter was born in Palm Desert, Calif.

Fitting, because Reiter, now 18, can launch a golf ball seemingly into orbit.

Reiter’s TrackMan numbers with the driver are out of this world for a teenager: A swing speed around.....

June 02, 2017

Howard interviewed for an article on the Falcon's psychological road back this season

June 02, 2017/ Howard Falco

FLOWERY BRANCH

In the wake of the most historic collapse in Super Bowl history, the Falcons, individually and collectively, must take a long walk through a psychological valley.

Some have started and completed the trek. Others have put it off. Others will just try

May 31, 2017

Article about Howard's work on mindfulness and how Chris Archer implements it in his work

May 31, 2017/ Howard Falco

Great article about my work in MLB and How Tampa Bay rays ace Chris Archer has incorporated it into his preparation and play.

September 07, 2016

Article About Howard's Work With the Ray's Evan Longoria

September 07, 2016/ Howard Falco

Mental, physical changes helping Rays' Longoria rebound

Marc Topkin, Tampa BayTimes Staff Writer

Saturday, September 3, 2016 9:36pm

ST. PETERSBURG — Evan Longoria has had the journal in his locker for years, using it for typically no more than scribbling fantasy football tips.

But this spring, at the instruction of Howard Falco, the "peak performance coach" the Rays brought into camp, Longoria grabbed a pen and got busy...

March 13, 2016

The Power of Present Mind in Sports and Life

March 13, 2016/ Howard Falco

Golfer Rory McIlroy explained it clearly when asked what his key thoughts were on his way to winning the British Open and the third major championship of his career. "I wasn't thinking about the end result. I worked on staying in the process on every shot," is what McIlroy said. "I wasn't thinking about what it would mean or how many further clear it would get me," he continued. That simple ability to stay in the moment is one of the key factors that allowed him to play his final round in a state of the greatest peace and control, and hence allow his deepest talent and desires to be realized.

A present state of mind is incredibly valuable to an athlete or to anyone who is trying to bring forth his or her best when it matters most. The reasons are profound. Presence of mind produces

November 13, 2015

The New Edge in Sports Performance and Results

November 13, 2015/ Howard Falco

The year was 1976 and the film Rocky made its debut on cinema screens all over America. The movie quickly became a cultural phenomenon. Thousands of kids and young adults were instantly inspired to try drinking a few raw eggs and getting up before dawn to run to get in shape like the great Rocky Balboa. Little did we know it at the time but the fitness and workout craze in America was being born, and by 1981 a cover of TIME magazine was devoted to this movement. In a few short years the fitness industry had become a multibillion-dollar industry with no signs of slowing down.

Improved muscle mass, leaner bodies and intense physical conditioning was the first big movement in the evolution of the modern day athlete. Thus began a trend in sports to find new ways to stay ahead of the curve and gain a competitive edge.

November 11, 2015

Grit, Grind & Mind: The Path of a Champion

November 11, 2015/ Howard Falco

What makes a champion? Is it heart, talent, preparation or a combination of all of these? Why do some break through to astonishing levels of athletic success and performance while others seem to have to fight to just get a glimpse of it?

Dustin Johnson's heartbreaking three-putt on the final hole of the U.S. Open to lose the championship to Jordan Spieth and finish second illustrates this exact point. He was over 96 percent successful in making putts inside of five feet before that fatal moment. Clearly him missing his four-footer for birdie and a tie had nothing to with physical ability or talent. He's made hundreds of these. What this grand moment really revealed was a deeper issue or limit coming to the surface. Hopefully for him a great learning experience for success yet to come. On the other hand, Jordan Spieth finished with a needed birdie that gave him a one-shot lead. There are simply some athletes or teams who rise to the moment and embrace it, and some, no matter how bad they want it, who simply aren't ready yet for a certain level of success.

The search for a formula to consistent winning has been a quest for many athletes and teams around the globe for years. What is the magic to putting it all together?