The year was 1976 and the film Rocky made its debut on cinema screens all over America. The movie quickly became a cultural phenomenon. Thousands of kids and young adults were instantly inspired to try drinking a few raw eggs and getting up before dawn to run to get in shape like the great Rocky Balboa. Little did we know it at the time but the fitness and workout craze in America was being born, and by 1981 a cover of TIME magazine was devoted to this movement. In a few short years the fitness industry had become a multibillion-dollar industry with no signs of slowing down.
Improved muscle mass, leaner bodies and intense physical conditioning was the first big movement in the evolution of the modern day athlete. Thus began a trend in sports to find new ways to stay ahead of the curve and gain a competitive edge.Read More