Howard Falco is a peak performance coach, consultant and author. He is one of the foremost experts in the world on human understanding and personal potential. He has authored two transformative books on the subject, I AM: The Power of Discovering Who You Really Are, and Time In A Bottle: Mastering the Experience of Life. Both books are published through Penguin Random House.

Howard works and has worked with college and professional athletes and coaches in almost every sport.

He spent the 2014 season as the mental coach for the Arizona State University football team working with both the players and coaches. His work involved the process of coaching “mindfulness” and the true power of belief  which helped them achieve a number 6 ranking in the country as they competed to get into the college playoff for a national championship.  He works in Major League Baseball and for the last 3 seasons has worked with ace pitcher Chris Archer of the Tampa Bay Rays, helping him become an All-Star and one of the best pitchers in baseball’s. His recent work with all-star 3rd baseman, and 8 year veteran Evan Longoria led to his best season in the Majors.

In 2002 after a very sudden and powerful personal experience, Howard gained a rare and priceless insight on the core nature of human motivation and behavior. From one moment to the next much became clear about how each individual achieves peak performance and creative potential. This incredible clarity gave him an ability to offer anyone with the desire for positive change and new improved results, the understanding of exactly how to accomplish it.

In a very clear, relatable and effective way, Howard presents the wisdom regarding exactly how to change the probabilities of what is possible for an individual, coach or a team as a whole. Offered and integrated are the keys to breakthrough performance and results. This new insight results in a state of mind that has a profound effect one’s energy, thought and choices both on and off the field.

Books are available on amazon, barnes & noble and at all independent bookstores. published by Tarcher Penguin random house (Click Imabe for more info or to purchase

Books are available on amazon, barnes & noble and at all independent bookstores. published by Tarcher Penguin random house (Click Imabe for more info or to purchase

Howard has been teaching and speaking about his insights around the world for the last 8 years. He has been married to his wife Beth for 23 years and they currently live in Arizona with their two teenage children. More about his additional body of work can be found at www.howardfalco.com 


The Key to Breakthrough Performance

Peak Performance Expert & Coach Howard Falco talks about the importance of an Athlete's mindset or "mindfulness".